Skin Care

Investing in Skincare Before Makeup: The Ultimate Guide

Although it may not be as thrilling as shopping for a favorite lipstick, spending some time and money in the skincare aisle is extremely vital to your beauty regimen.

It's very easy to bolt directly to endless rows of mascara and shimmery shadows upon entering any beauty emporium, such as Sephora or Ulta, with a gift card or a good pay day in hand. However, you might want to think twice before you spend all of your cash on products that would look better on a properly prepped skin base.

Instead of purchasing a makeup product that will cover up your flaws, invest in products that will diminish them. With that being said, here’s a guide to investing in the best skincare products for you.

Ingredients are Key

Clinique and Murad skincare products

This is not to say that local drugstores don’t offer some decent contenders when it comes to your skincare routine, but there’s a reason the price tags on luxury skincare can be a little startling.

Luxury skincare lines such as Clinique, Murad, Glam Glow and Philosophy use a mixture of natural, non-toxic ingredients that are free from harsh chemicals as well as dermatologically tested ingredients.

These ingredients are what make a difference in the skin. Some drugstore cleansers and skin treatments contain high percentages of harsh chemicals and scrubbing beads made from unnatural materials, which can cause the skin to react horribly. It’s important to pay attention to the ingredients of skincare products in order to find out what works best with your skin type.

Ask for Help

Unlike drugstores, beauty emporiums will gladly provide you with a personal beauty consultant who will help you through your shopping experience. These men and women are professionals when it comes to knowing the healing powers behind each product on the shelves, and are more than happy to help you find what you’re looking for.

They will also be able to help you diagnose your skin type and target any problem areas you may be struggling with. They can help you budget your shopping and can also provide you with free samples of any product—that way you are able to make sure you like a product before dropping money on it. If all else fails, you’re always able to return used product for in-store credit or an exchange.

Start with a Cleanser

Sephora and Ulta Cleansers

The key to a successful skincare regimen is finding a cleanser that works for you. Beauty emporiums like Sephora and Ulta, as well as other department stores, offer a wide variety of cleansers that serve a variety of purposes for different skin types. Figure out what you need in a cleanser and go from there.

Some important claims that most people look for include: makeup-removing, pore-refining, deep-cleaning and acne-fighting among others. These cleansers have a balance of the right ingredients that will treat your problem areas without causing irritation or over-dryness to the skin.

Choose Your Treatment

The world of treatments, serums, and correctors is too vast to put into words. Finding one that suits you may be a bit overwhelming, but its active ingredients are vital to transforming your skin. Your choice of treatment also depends on personal preference and the intensity of your skin issues. There are multi-purposeful serums that combine multiple skin benefits into one, and there are products that directly target one area of the skin that may need special attention.

If you really want to make sure the treatment you’re considering is worth it, try to research product reviews and information before going shopping. This may help to eliminate some products you were considering and narrow down your search to the prime candidates for your regimen. There is also no harm in sampling until you find a favorite.

Hydrate, Hydrate, Hydrate

Middle-aged woman applying anti-aging cream

Dry, normal, combination, oily… regardless of your skin type, moisturizing is essential. It keeps your skin from overproducing unwanted oils and maintains its elasticity and suppleness. Some people implement a day and night cream into their skincare, but there are also products that serve a 2-in-1 purpose. This is also something that a beauty consultant will be able to help you weigh out the pros and cons.

Other Benefits

There are other elements of the beauty emporium shopping experience that make it worthwhile. Many products are sold in multiple sizes. Therefore, if you fall in love with a product but can’t afford the full size, there’s a good chance the store offers a smaller size for a lower price.

These are also great for traveling, and are purse friendly. Most beauty emporiums also offer rewards programs that allow you to accumulate shopping points with each purchase that will eventually reward you with free product. Who doesn’t love free products?

Many of us tend to put skincare on the backburner when distracted by the glamor of makeup, but it’s important to realize that the makeup that is applied will only look as beautiful as the skin underneath. Therefore, if you’re looking to create the best version of yourself, the skincare aisle is the place to start.

Feel free to share your skincare favorites as well as your beauty emporium experiences with your fellow YouQueen readers.

About the author

Kayla Blanton

Kayla is a firm believer in finding positivity in every situation, and wearing as much makeup as the heart desires. She studies journalism at Ohio University and is always up for a challenge, as long as coffee is involved.

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