Selling Cakes from Home – Step by Step Instructions

There are a lot of women out there who think they could earn extra money by selling the cakes from home. Some of them are right, while others are totally wrong. Food business is a tough one, the competition is tough and you’ll need to put in a big effort in order to succeed. Here’s what you need to know.

A lot of things should be considered if you want to sell cakes from home. You need to find out if you want that to be your source of extra income or your every day job. No matter how much you love baking, you could get bored of it after some time. Think about all those things before you make a decision. If you’re still on board with the idea, these are the things you need to be informed about.

Selling Cakes from Home – Step by Step Instructions

1. Licenses and Regulations

In order for your new business to be legal, you need to think about licenses and regulations. Generally speaking, you need to apply for a license to sell baked goods from your home. Other permissions you may need depend greatly on the state you are living in. Laws about this vary and while in one state you’ll only need the aforementioned license, in another you may need to pass a course for food safety standards. The best idea is to contact your local Commerce and Trade Agency and ask about the things you’ll need to do in order to sell cakes from home.

2. Business Plan

Business Plan

You shouldn’t really decide to engage in any type of private business before developing a good and thorough business plan. You’ll need some money to invest in your business and it’s good to know how much you’ll need and how soon you can expect it to come back.

Do you want to become self-employed and work for yourself? Read on for some inspiring reasons on what you can expect when you do.

If you’re not familiar with this, just hire a professional. Don’t try to figure things out yourself; you might end up with losing a lot more than you are gaining. Discuss your new business with a reliable accountant or tax professional and gather as much information as you can. Ask every question, no matter how stupid you think it might be.

3. Competition

As I already said, the competition in food business is tough. There are thousands of professionals and amateurs out there trying to sell their cakes and you’ll be just another one of them at first. You’ll need to learn how to stand out from the crowd.

First of all, you need to have a good product. You also need to have reasonable prices, good advertising and to be as professional as possible. Do your homework and search for people selling cakes from home in your neighborhood. Look out for good as well as for bad things they do. Implement the good ones and avoid the bad ones and you can expect success.

4. Having a Good Product

delicious cake

Just because your family likes your baking it doesn’t mean that your customers will. The cakes you want to sell need to taste delicious as well as to be very eye-appealing.

Make cakes and invite some friends over. Ask them to give you their sincere opinion on the cakes. Ask them to be cruel and judgmental and to point out every single flaw in your cake. Don’t be offended by this, it is the best way to correct your mistakes.

If you’re not very good with decorating, there are a lot of decorating courses out there you could take. Keep up with modern trends – cakes are today usually decorated with fondant, gum paste and sugary decorations. None of these is very easy to learn, but it is possible if you put a little effort in.

5. Setting Up a Price

Your cakes need to be affordable. If you want to make luxury, extremely expensive cakes you can – but it’s not the best idea to start with. Rather choose cakes that every mom can afford for her child’s birthday.

There are few things you need to count in when setting up a price for your cake. First and foremost is the cost of ingredients. Add up the gas or electricity you’ll spend to bake the cake, the package and the gas money for your car if you’ll be delivering the cake. Last but not the least, count in the time and effort you put into making that cake.

The best idea to set up a price is to go and see what others are offering at which prices. If you can go a bit lower than someone else without working with a loss – great! You’ll attract more customers if your prices are lower than competition’s.

6. Advertising

Advertising your food is not an easy job, especially when there are so many people that have already established a food business. You’ll need to draw people to your product and that’s a process that needs time and a lot of effort.

Advertise in your local newspapers. Advertise on internet. Set up a website and put as many photos of your cakes as you can. People like to see their food and they need to like how your cakes look like in order to want to try how they taste. Create a Facebook page and ask your friends to like and share it. It might sound lame to you, but it’s the way it’s done.

If you have a Sunday to spare, bake a couple of cakes and stand on the street corner or visit a local fair and offer people to try samples of your cakes. Make sure you have prepared business cards or leaflets to give to everyone. Do whatever it takes to make your existence known.

7. Be Professional

Coming last but most certainly not the least when selling cakes from home – keep your professionalism to the maximum level if you want to succeed. This doesn’t mean that you need to dress up in business clothes, but some standards need to be met.

DO NOT EVER accept an offer you know you can’t meat. Only one of those and you can kiss your success goodbye. You will lose at least 20 customers for just one who has a bad word for you. Always be on time and always deliver what was agreed.

Choose a good package for your cakes. They must not reach your customer in a state different than when they left your house. Avoid raw eggs or anything else that could easily get spoiled. And one more thing, and this is a trick from a professional baker – freeze your cakes. All bakers do this. Make your cake a day earlier, freeze it and then decorate it the next day. It will taste the same as the fresh cake.

So, that’s all you need to know if selling cakes from home is what you want to do. Remember that you’ll need some time before your business starts earning you money, but don’t give up. Be persistent and tenacious – success comes not to those who wait, but to those who get up and do something about it.

Take a look at the list below – it will give you more ideas of some of the best home based business opportunities for women who want to make a positive change in their lives.

About the author


I’m a free spirit who likes to travel, cook and fly. Licensed paraglider pilot, I spend all my spare time flying. In the meantime, I like to share my recipes and travel experiences.


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    • Hi, Sarah
      I really loved your help and the easy way you say it. I´m thinking to make cakes to sell from home, and it has many things and to do before starting cooking… Thanks a lot!!

  • Good words . Kind of doubtful this could be done but I’m eager to start this business with my wife!!

  • I am new business and would like some help, have a product, of selling small square cakes boxed and delivered. The cakes are traditional flavours 8 altogether. I would like some help how to get product awareness.

  • Very helpful! At 26, I always wanted to quit my marketing job to invest more time and energy into my baking business. Recently, I was offered another job but that didnt quite work out. Therefore I lost 2 jobs in less than a month! But Im hopeful since I have all the time to think of how to be The Next Great Baker. Thanks a lot!

  • hi
    thank you so much for your advise, i was just wondering if im selling to a crowd of people how could i get them to reconise me and get them to

  • I have decided to start decorating cakes for a future business. Since this is something I know I want to do I have volunteered to be the monthly cake person for my departmental birthdays and I “give” cakes away as often as possible. People that want the cake simply have to buy the supplies I need to bake/decorate. I’m getting practice and since I’m not yet selling them, I don’t have to worry about licenses, etc…your state, city, county may be different. I listen intently to what people say about my cakes and have thrown recipes in the garbage and have created a binder to keep the “good” one’s in. Plus, now I know that when I finally do quit my job to start selling my cakes I’ll have a product that people like.

  • Hi Sarah, this article is very helpful. I felt as if its written for me. Im already into baking and i make cakes for friends and family and offer it as gifts. Never priced them. But i think i should advertise and start selling them. Excellent tips by you, can help me to aspire my dream of owning a cake shop or taking wedding/party cake orders. Thanks for sharing. (Please ignore my previous got posted incomplete). Thanks again.

  • Thank you my dear.however apparently am baking buns and they are doing very well how can i add another products and people get to believe in it like buns

  • Hi Sarah , thank you so much for the helpful advice this is really great i have so many question to ask I am stay home mom and I would like to do baking as my business but I don’t know how to start it i work in many place mostly food industry. I am really confused I may say everyday I have ideas i have license for food handlers. But the problem is i live in a studio its really small space and I don’t have a Stand mixer I do bake every holiday for family occasionally and birthday I would my baby just turned 1 year old I bake him a cookie monster 3d cake from scratch. I love baking so much but I need so advice. About equipment and space. Also I have some friends to help me out by word of mouth about my baking I really need your help I would lime to start atleast small it doesn’t have to be big right? I am really confident. About this baking and cooking that I do it just in having hard time to figure it out? By the way I don’t have any. Facebook or anything but if you happen to read my comment please email me I really need this please. Ohh by any chance I would lime to other bakers as well take about all this ideas that I have please email me if guys have a chance.