It’s almost that time of the year again! Fashion editors, buyers, bloggers and enthusiasts, who’ve been hibernating during the winter, are slowly waking up for the first fashion event of the year – the Fashion Month! New York, London, Milan and Paris will soon be packed with the fashion crowd.
We have decided to prepare for what’s coming over the next few weeks. While we impatiently await the upcoming collections of our favorite designers and the best fashion week street style looks of the fashion experts, we’ll take a trip to lesser known fashion destinations!
Social media has made runway shows and everything around them much more accessible to the larger population. So, if you follow bloggers, editors or fashion photographers on Instagram, you’ve probably noticed that locations like Milan and New York are not the only scenes for fashion. Beside the well-known Big Four Clique, there are a lot of other International Fashion Weeks.
Every major international city in the world has one. As they are getting bigger and bigger, it’s not surprising that they are attracting more and more attention and visitors. So, next time you see a photo of your favorite blogger from Copenhagen or Mexico Fashion Week, don’t be surprised!
International Fashion Weeks
The main aim of these fashion weeks is the same as the one of The Big Four: to present designer collections to the influential people in the fashion industry (fashion editors, press and buyers), but on international level.
This way, designers don’t have to go to New York, London, Milan or Paris to present their collections and ensure they will find their way to hangers in Saks on Fifth Avenue, or in forthcoming issue of Vogue. Now, they can do that from their hometowns.
Although these fashion weeks receive less attention than the Big Four during fashion month, they have a lot to offer. Creative, innovative and unique designs are presented on and off the runway. We have rounded up the five most interesting and thriving fashion scenes across the globe.
Stockholm Fashion Week
The first Stockholm Fashion Week was held in 2005, and since then it has grown into the leading fashion event in Northern Europe. It showcases the work of around 30 local designers during the three-day event.
Anne-Sofie Back, Björn Borg, Altewaisaome, Cheap Monday, House of Dagmar, Filippa K, DRKN, J. Lindberg Woman, Lexington, Ida Sjöstedt, Ida Klamborn, Stand and Stylein are just some of the designers who present their collections during the week. All these brands have that distinct Swedish minimalism in their designs, mixed with an androgynous aesthetic that really makes them unique.
If you don’t already know, H&M, Acne and Cheap Monday are the hallmarks of Swedish design. Even though this Scandinavian country hasn’t been in the fashion business for long, they really have a lot to be proud of. Most of these brands quickly gained popularity and became some of the best-selling brands on the market.
Stockholm street style, like Swedish brands, has won the hearts of fashion experts very quickly. Minimalism and mixed high and low pieces with a small injection of sportswear ensured that the Swedish people remain on the top among best-dressed Europeans.
Who to follow on Instagram: @altewaisaome, @trineswardrobe, @vargltd.
Russian Fashion Week
Russian Fashion Week is the place where East meets West. A clash of cultures and different youth movements create the perfect environment for a growing fashion scene.
The first fashion week in Moscow was held in 1999. From then, until 2011, Fashion Week had several names until it finally joined the global Mercedes Benz Fashion Week.
Like others, the event showcases the collections of the biggest names in Russian fashion: Alena Akhmadullina, Laroom, Viva Vox, Saint-Tokyo, Outlaw Moscow, Walk of Shame and Yasya Minochkina. Most of these labels, and the designers who lead them, are very young.
The history and tradition as well as Russian literature are artfully mixed with youth, music and modern trends. All of these ingredients combine to create the ultimate 21st-century fairytale.
When it comes to street style, it’s no secret that Russian girls are among the best dressed in the fashion world. They rule the street style game from New York to Paris in fresh pieces straight off the runway.
Apart from the widely recognized Miroslava Duma, Elena Perminova and Natalia Vodianova, there is a whole new wave of Russian street style stars. This “wave” includes names like: Anka Tsitsishvili, Natalia Dogadina, Olga Karput, Natasha Turinkova and Lilit Rashoyan.
The widespread stereotype that Russian girls wear only furs and high heels turns out to be false, much to our surprise. While these two items remain wardrobe essentials, you’ll see more and more young Moscovites in bomber jackets and even sneakers! Even they couldn’t resist the comfort flat shoes, so it seems it was only a matter of time.
Who to follow on Instagram: @okarput, @nturinkova, @ankatsitsishvili,@olyaslovo, @mukhins, @lizagysevskaya.
What do you think of these fashion weeks? How do you like these fashion scenes? Share your opinion with us in the comments below.
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