It’s always fashion week somewhere – following this fact as a real fashionistas we are, we have immediately started to explore new and unseen fashion scenes.
For some of them you have heard before, for some of them you’ll be surprised to hear, but one is sure – they won’t disappoint you! If you're looking for a new fashion set to inspire you, keep an eye out for these.
São Paulo Fashion Week Street Style
This it the fifth largest fashion week in the world, right behind the Big Four. São Paulo Fashion Week,with its numerous runways and chaotic atmosphere, is most similar to the fashion weeks in New York, London, Milan and Paris.
At the time when fashion week started in 1996, many international brands such as Chanel, Gucci and Versace were opening their stores in Brazil. In order to be competitive with the foreign brands and markets, Brazilian government started to invest in textile industry.
Major role in the promotion of SPFW and Brazilian fashion had Brazilian supermodels, like Isabeli Fontana, Gisele Bündchen, Adriana Lima, Alessandra Ambrosio and Ana Beatriz Barros. Beside Brazilian, many world famous models like Naomi Campbell, Karolina Kurkova and Candice Swanepoel also took part in promotion by walking down the catwalk.
Brazilian fashion scene is widely known by the swimwear brands like Salinas, Triya, Agua de Coco, Lenny Niemeyer and Rosa Cha. However there are other designers and brands worth of attention such as: Alexandre Herchcovitch, Animale, Triton, Colucci, 2nd floor, Lolitta, Osklen, Patricia Viera, Giuliana Romanno, etc.
Fashion scene represent African and European roots mixed with natural beauty of Amazon and packed in a luxurious fabric. Designs are very daring, with interesting cuts and plenty of bold prints – geometric, floral, animal, but the most important thing is that they are all comfortable and wearable!
Street fashion of Sao Paulo i mostly the reflection of the runway. Wild, authentic, vivid, and of course happy. It’s Brazil after all, happiness is their hallmark!
Tokyo Fashion Week Street Style
Tokyo, or the Eastern Big Apple, is one of the most fascinating places on Earth. Tokyo has also found its place on the list of the biggest International Fashion Week capitals.
Tokyo Fashion week is also one of the members of Mercedes-Benz family. It’s one of the largest fashion weeks, with about 50 shows and 200 journalists and buyers from all over the world. Tokyo’s unique fashion scene is home for the brands such as: Motohiro Tanji, DressedUndressed, Hanae Mori Manuscrit, Aula, Mikio Sakabe , Ujoh, Yasotushi Ezumi, Miharayasuhiro.
Many Japanese labels found their way to the foreign markets like: Neighborhood, BAPE, WTAPS… Also some of Japanese designers and brands like Yohji Yamamoto, Issey Miyake, Kenzo and Comme des Garçons (yes, you heard it well, Comme des Garçons is also Japanese brand) made it big in Europe. All of them present their collections during the Paris Fashion Week.
Fashion scene in Tokyo has a reputation of being boundary-pushing and extreme. But, not without reason. Japanese designers are creative and innovative and with their avant-garde designs they always go step further, confirming their reputation from season to season.
When it comes to street style Tokyo is definitely one-of-a-kind. If you thought London Street Style is wild and eccentric, wait till you see Tokyo’s streets.
Japanese people are totally obsessed with clothes. Brand mania is ubiquitous in Japanese society. Some of the labels earn billions just from shops and department stores in Japan. That means that Japanese participate with 40 to 50 percent of worldwide sale. Phew! Crazy, isn’t it?
Despite the fact that Japanese people love brands, they don’t look like walking billboards, not at all! For them, personal style is everything. Maybe that’s the main reason why fashion scene is so diverse. The other reason must be the richness of subcultures.
Do you remember those cute girls from Gwen Stefani’s video? Harajuku girls! One of the wickedest kawaii (style) in Japan! Beside the Harajuku there are a lot of other subcultures like: Lolita, inspired by Gothic and punk style; Gyaru, inspired by Western culture; Kogal, inspired by High School uniform; Visual kei, and the list goes on.
Tokyo Street Style combinations are more similar to Haute Couture pieces than a prêt-à-Porter ones, unique and definitely not for everyone. You just need to be brave, have strong personality and to know how to wear this clothes. Hats off to the Japanese!
Australia Fashion Week Street Style
This is one more Mercedes-Benz family member. In 2015 Fashion Week Australia celebrated 20th anniversary, from its first show in 1995. This fashion week is specific because it spans across all of Australia, but the epicenter of the week’s events is in Sydney.
This FW is different from the others for one more reason – it takes place once a year, in April. The timing brought a lot of problems, because it has always been out of sync with the rest of the market. That’s why FW is moved from mid April to May and its spring/summer collection is changed for resort. This way FW Australia became the first annual presentation of resort collection.
Australian fashion scene was a good springboard to many Australian designers who are now competing on a global scene. Christopher Esber and Dion Lee were two unknown fashion students just few years ago. Now they are the most famous names of Australian fashion, selling their creations in international stores.
Beside this two there are over 40 designers who present their collections during the FW, such as: Zhivago, Maticevski, Ginger & Smart, Michael Lo Sordo, We Are Handsome, Haryono Setiadi, Lee Mathews, Strateas Carlucci, Alice McCall, etc.
All these designers are inspired by nature and native art of Aboriginal, but at the same time they are all different and original. The main thing about Australian design is fabric, which is used to create different textures. Fabric does all the talk, its volume, draping , pleats… it’s like you’re watching into 3D painting masterpiece.
When it come to street style we are sure it’s something you now more about. With reality TV show “Fashion Bloggers”, which follows lives of five Australian bloggers, many of us got familiar with the fashion scene and trends from the Land Down Under.
We must confess, we’re totally hooked on their style. But hey, we are not the only ones! The millions of followers on Instagram would agree with us. Those girls definitely have that X-factor when it comes to their style, so it’s not surprise that their street style is the most photographed, whether they are in Sydney or New York.
Aussies know how to make every outfit completely unique. They’re not afraid to experiment, and to be honest, we wouldn’t be either if we had their knack. It comes so naturally to them, like they’re not even trying. Mixed masculine and feminine pieces, with unexpected layering and their cool attitude, as a bonus, make every outfit editorial worthy.
Whih International Fashion Week do you like most? Do you think they can join the Big Four Clique any time soon? Share your opinion with us in the comments below.